( SGBO )

Made With Passion

Supporting local is an attitude.

The year is 2020. Small businesses are getting hit hard by the global pandemic. As part of a national effort to support and grow the local economy, ‘Made With Passion’ hits back as a branding and marketing initiative to promote Singaporean brands and the stories behind them. Under this new collective, the campaign empowers 48 lifestyle brands with a voice and platform – showcasing the diverse aspirations, innovation, and determination that make up the rich tapestry of Singapore.

‘Made With Passion’ celebrates the different facets of passion through one integrated campaign – consisting of a new brandmark, a manifesto film, a photography collection, and a series of social and in-store activations. All to inspire a shared sense of discovery and curiosity toward Singapore’s wide range of homegrown brands and products.

@madewithpassionsg

“The next time someone asks where this is made in, show them what it’s made with.”