( SGBO )

Made With Passion: Phase 2

‘Made With Passion’ celebrates the different facets of passion through one integrated campaign – consisting of a new brandmark, a manifesto film, a photography collection, and a series of social and in-store activations. All to inspire a shared sense of discovery and curiosity toward Singapore’s wide range of homegrown brands and products.

Phase 2 emphasises the dedication, diligence and grit required to create excellent brand and products over time through building hype for our new batch of Made With Passion brands and establishing that quality takes Passion.