( MEDIACORP )

Brand Refresh

Star Search.
Star Awards.
Star-studded dramas.

Over the last 80 years, Mediacorp has been the heart of local entertainment — home to all the iconic moments we’ve grown up with. And we’ve changed. We’ve outgrown these moments in favour of global ones.

But Mediacorp isn’t just a media company, it’s a platform that champions local talent and creativity to achieve better and greater things from a local to global stage. It is a symbol that stands for local creativity, local talent, and local empowerment. An icon that embodies the people’s dreams and ambitions - the Singapore spirit, channeling what it means to be Singaporean at the heart of it all.

Through ever-evolving experiences that are engaging, entertaining and enriching, to get Singaporeans to view this local icon with new eyes and embrace everything that Mediacorp stands for, we’ve got to relook at the brand on a bigger scale.

Beyond shows.
Beyond channels.
Beyond digital brands.

It’s time to unmask a whole new look.

The new Mplifier system, led by uplifting symbols showcases our desire to stay ahead of the world, establishing connections through a flow of knowledge and ideas.

ALWAYS PROGRESSING.
ALWAYS PUSHING BOUNDARIES.
ALWAYS MOVING UP ON A GLOBAL STAGE.